Complex interview with rick williams

If you’re a sneakerhead, read-on. If not, do so anyway and learn about one of the good guys in the sneaker game. Rick Williams, owner of Burn Rubber (boutique in Detroit), talks about his experiences designing sneakers. One of my favorite things is that he talks about telling a story. So much about sneakers is about stories and that’s not something that’s appreciated enough. Behind every sneaker should be a story. It doesn’t need to be some crazy, elaborate story, but something that inspires and explains. Read here


Photo cred – nice kicks (link)


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