I’m a huge Uber supporter, super convenient, reliable, and trustworthy – my only gripe is the cost/surge pricing and Uber is recognizing that. They’re rolling out an update (for iOS users) this week that will allow users to request a push notification when surge pricing decreases in their area. If surge pricing drops in your area within 30 minutes of your request, Uber will send you a notification. Hopefully, this allows users to wait out the price hikes and avoid the INSANITY that surge pricing is. I understand how surge pricing works and that it is necessary, but when I travel 2.1 miles and it costs me $80, that’s a bit insane. TechCrunch details the update here.