Nike Abandons Fuelband

Making big news in the past couple of weeks in the Wearable Tech space is that Nike has laid off all of its FuelBand team. Everyone. That’s a pretty big play considering how much Nike pushed the product and created a 2.0 version less than a year ago. Rumor on the street is that Nike is focusing all of its wearable efforts on a collab with iWatch – yet another Apple product to incorporate Nike. Should be interesting how that plays out and what the shift means for the wearable tech space (which no one has quite figured out yet).

Verge story here

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