Facebook isn’t on a whole lot of people’s good side lately, especially if you’re a Community Manager working for a brand. The changes to the algorithm have made it harder and harder to reach your audience, no matter how big or small. Facebook’s solution is to create better, and more engaging content – no kidding. Komfo just released a study in which they took a deep dive into how to try and improve your engagement, reach and growth based upon the new algorithm. It comes down to building small, localized communities and providing content that is relevant to those people.
Check out the rest of the study here