Apple buys Beats


Massive news for the music and accessories world this morning/last night as Apple gobbled up notified headphone creator Beats. Beats founder Dr. Dre then went on a solid party outing with Tyrese, who posted a video to YouTube, declaring the super producer from Compton a billionaire. Apple chucked up the $3.2 billion price tag, which ironically might also save HTC. HTC owns part of beats and will surely profit in a big way (to the tune of over $1 billion). HTC is strapped for cash so this might help them stay afloat. It’s also interesting to wonder what Apple will do with Beats…is it buying off a potential competitor? Clearing the market for a bigger play? How was this affect iTunes and Beats music platform? Tons of questions, but time will tell. Dr. Dre got paid, though.


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