All social folks know how Facebook is…pay to get your content seen, or (more than likely) don’t get seen at all. A recent report from Contently reveals just how much brands are struggling with engagement, despite posting more. Sure, there is a happy medium between number of posts pushed out and pieces of engagement, but one would think there would be a linear relationship between the two – Facebook is giving exactly the opposite. More posts, mean lower engagements. Check out the report here.
As SnapChat tries to stay relevant, they’re gone through a number of updates, each with middling success. Private messaging is not something that people are really looking for in the app, so SnapChat went with another update – ‘Our Story.’ The component in the app opened in conjunction with Electric Daisy Carnival (EDC) and aimed to get people to submit their images and videos to this stream – a public stream. I think the overarching goal was to give those who weren’t there, a “live” experience. ‘Our Story’ was released in collaboration with world-renowned DJ, Tiesto, and while I think it’s a great idea – to bring different perspectives together – I’m sure there will br growing pains.
In addition, SnapChat was rumored to be giving people access to free WiFi at EDC, as long as you used the app as well as the EDC App…the problem was that no one could connect! SnapChat’s trying to be too ambitious, but they have the right idea – service/reception sucks at festivals, and they tried to remedy that. B+ for effort, D- for execution.
There are a few brands on SnapChat – Taco Bell, New Orleans Saints, GrubHub, etc. – to name a few, and even fewer that do it well. Brands are having a difficult time figuring out what the role of SnapChat can be; and in turn, are steering clear of using the app altogether. However, SnapChat is now working with bands on creating custom filters. VICE was one of the first brands to jump on this – having their logo in the top corner of their story. Seems like an easy way for brands to get into SnapChat, but yet to be seen what the impact is. Sample image here
First, Burberry pushed out a twitter card that doubled as a calendar invite to one of its fashion events. It’ll be interesting to see what other brands (product-based) will do with this feature. Check it out here.
Secondly, there is a pretty cool change to how people can comment on retweets – twitter announced that people who wanted to do a quotable RT could do so, but the original tweet would be in image form, allowing the user to use more characters towards commenting on the tweet. Before, people were running into the issue of having to RT the original, while also commenting, and staying within the 140 character count. Check out the Mashable review here.
Pretty awesome story about Swedish referee, Jonas Eriksson, who sold his stake in a media company, making out with $10mil in the process. Even better is that once he made his fortune, he decided to follow his passion and pick up a new hobby – refereeing soccer. He is making his debut at the World Cup and is probably the last guy you would ever accuse of fixing a match, based upon his fortune. His move away from the business world is a shining example of how you should always follow your passion(s). Sure, not all of us have that opportunity to put $10mil in the bank and pursue our passions, but we can do so to a lesser degree.
I’m not a Twitch guy…don’t really understand the appeal, but there are tons and tons of people who watch it and play it. Personally, I see no reason to participate, but apparently YouTube see’s something in it. YT is rumored to be buying twitch for $1 bil – will be cool to see what they do with twitch and it’s user base.