SnapChat reveals branded filters

There are a few brands on SnapChat – Taco Bell, New Orleans Saints, GrubHub, etc. – to name a few, and even fewer that do it well. Brands are having a difficult time figuring out what the role of SnapChat can be; and in turn, are steering clear of using the app altogether. However, SnapChat is now working with bands on creating custom filters. VICE was one of the first brands to jump on this – having their logo in the top corner of their story. Seems like an easy way for brands to get into SnapChat, but yet to be seen what the impact is. Sample image here

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