As SnapChat tries to stay relevant, they’re gone through a number of updates, each with middling success. Private messaging is not something that people are really looking for in the app, so SnapChat went with another update – ‘Our Story.’ The component in the app opened in conjunction with Electric Daisy Carnival (EDC) and aimed to get people to submit their images and videos to this stream – a public stream. I think the overarching goal was to give those who weren’t there, a “live” experience. ‘Our Story’ was released in collaboration with world-renowned DJ, Tiesto, and while I think it’s a great idea – to bring different perspectives together – I’m sure there will br growing pains.
In addition, SnapChat was rumored to be giving people access to free WiFi at EDC, as long as you used the app as well as the EDC App…the problem was that no one could connect! SnapChat’s trying to be too ambitious, but they have the right idea – service/reception sucks at festivals, and they tried to remedy that. B+ for effort, D- for execution.