A couple days late here, but still post worthy. I downloaded Slingshot and deleted it after the first usage, wasn’t impressed with Facebook’s attempt at competing with SnapChat. I get what they’re trying to do – get people to stay in the app and have a constant flow of exchanging messages. That being said I think the concept is horrible. Are we so compulsive to open messages we receive, that we are willing to send a blind message/image to a friend. For instance, I start a conversation with a friend with an image about my dinner. I send a picture of my food to my friend who has to reply with a message before he/she can respond. So let’s say they respond with a picture of a funny face or their car – simply because they have no idea what the conversation is about. It’s pretty much having two conversations at the same time – pointless in my opinion. That being said, I’m going to keep an eye out on other’s experiences and if it actually catches on…just like the ‘poke’ did!!
Check out the Verge article here
All social folks know how Facebook is…pay to get your content seen, or (more than likely) don’t get seen at all. A recent report from Contently reveals just how much brands are struggling with engagement, despite posting more. Sure, there is a happy medium between number of posts pushed out and pieces of engagement, but one would think there would be a linear relationship between the two – Facebook is giving exactly the opposite. More posts, mean lower engagements. Check out the report here.
As SnapChat tries to stay relevant, they’re gone through a number of updates, each with middling success. Private messaging is not something that people are really looking for in the app, so SnapChat went with another update – ‘Our Story.’ The component in the app opened in conjunction with Electric Daisy Carnival (EDC) and aimed to get people to submit their images and videos to this stream – a public stream. I think the overarching goal was to give those who weren’t there, a “live” experience. ‘Our Story’ was released in collaboration with world-renowned DJ, Tiesto, and while I think it’s a great idea – to bring different perspectives together – I’m sure there will br growing pains.
In addition, SnapChat was rumored to be giving people access to free WiFi at EDC, as long as you used the app as well as the EDC App…the problem was that no one could connect! SnapChat’s trying to be too ambitious, but they have the right idea – service/reception sucks at festivals, and they tried to remedy that. B+ for effort, D- for execution.
There are a few brands on SnapChat – Taco Bell, New Orleans Saints, GrubHub, etc. – to name a few, and even fewer that do it well. Brands are having a difficult time figuring out what the role of SnapChat can be; and in turn, are steering clear of using the app altogether. However, SnapChat is now working with bands on creating custom filters. VICE was one of the first brands to jump on this – having their logo in the top corner of their story. Seems like an easy way for brands to get into SnapChat, but yet to be seen what the impact is. Sample image here
Networkr is a new app that is Tinder-esque, but for finding people who you want to network with a-la-LinkedIn. Should be interesting to see 1. if this catches on and 2. how people will utilize it. TInder has turned into a not-so-realistic gamification app, and I imagine that Networkr will want to be a whole lot more serious. I’d also be curious to see what the target demo/user group for the app is too.
TechCrunch article here
After Facebook’s failed $3 billion bid for Snapchat, it seems as if they’re now working on their own solution. Since SnapChat updated a few weeks ago, I haven’t used any of the new features at all, and I’m not quite sure how many people have used/understand the new features. In any event, rumor has it that Facebook is stirring the pot, led by fearless leader Mark Zuckerberg, trying to create their own version. It will probably be horrible and fail, just like ‘poking’ did.
Check out the recap here
A little while back, Foursquare announced that it was going to be splitting into another app, Swarm. I downloaded swarm a couple days ago, and honestly don’t see a whole lot of differences. I’ve also been having major bug issues – app won’t load, load bar freezes at about 90% and can’t pick up my location. Not so say that Foursquare has any idea where I am…the app will say I’m 2 miles away from something, when in reality, I’m in the building.
Swarm is supposedly, trying to aggregate your friends to show you who is nearby, what they’re up to, etc. It also shows you what’s happening in your area – regardless of what your friends are up to. Swarm has no “mayor” or labels, and it seems as if Foursquare is doing slowly getting rid of the feature. I know one of the big draws for people using Foursquare is ‘checking in’ places, so it will be interesting to see what happens to the two apps when that is done away with.
Check out the TechCrunch article here
Instagram engagement is light years beyond that of Facebook – with brands seeing around 60% higher engagement on the photo-sharing app versus it’s big brother Facebook. From a brand perspective, Instagram is interesting in the sense that the engagement ends within the app; there is no linking out to external sites, no hyperlinking, etc. Once you like or comment on the post, that’s the “end” of the engagement. Meaning that IG is predominantly an awareness and affinity-building tool. One brand that is 110% winning on Instagram is Mercedes-Benz. Engagement is through the roof and it’s thanks in large part to unique imagery, working with influencers and using proper hashtags.
Piquora did a study in which they said that brands should be using 7 (SEVEN!?!?!?) hashtags in IG post copy to optimize engagement. Disagree somewhat, but Mercedes is staying true to that belief and using 5-8 hashtags per post. They also tap into influencer bloggers and advocates (with proper tagging). And the most winning aspect of all…..cool imagery. Unique photography wins. The ultimate brand on IG for me is NatGeo, for their unique imagery, but MB is fairly close. They do a great job. Check out the article here.
Brands love Instagram, users do too, because of super high engagement and the ability to tell stories in a visual manner. Simply Measured just released some stats that said on average, the top 10 brands on IG saw 160% follower growth in the past year. That’s pretty significant growth, while saying nothing about engagement metrics. Just goes to show that IG and visual content is the place to be.
Simply Measured article here
One way in which Twitter tries to help its users (specifically brands) is through cards. Recently there was a release of a new set of cards, which will hopefully allow brands to see higher engagement and a little variety in the Twitter timeline. There is a summary card, summary with large image card, photo card, gallery card, app card, player card, website card and a product card – each one can be seen here. Just another way for you to try to stand out in the feed and for you give some variety to your followers.