One way in which Twitter tries to help its users (specifically brands) is through cards. Recently there was a release of a new set of cards, which will hopefully allow brands to see higher engagement and a little variety in the Twitter timeline. There is a summary card, summary with large image card, photo card, gallery card, app card, player card, website card and a product card – each one can be seen here. Just another way for you to try to stand out in the feed and for you give some variety to your followers.
If you’re someone who is in tune with social, you know that Instagram is gaining ground (quickly) on twitter in terms of engagements and users. 44% of all twitter accounts ever created are inactive – that’s almost half of its user base – a crazy statistic. This article takes a great dive into some of the finer details in the battle between IG and Twitter. On IG, automotive companies are doing really well, and there is plenty of growth opportunities for Tech companies – especially those who don’t have a tangible product. I always wonder how companies who don’t have a physical product view instagram; do they think it’s a place where they can’t operate? Do they tell stories about company culture and the results that their technology yields? In any event, this debate over Twitter vs. Instagram will be an ongoing one.